? Judge candidates based on years of experience.
I’ve managed copywriters who claim to have 8, 10, even 15+ years of experience. They had droolworthy resumes, wrote for A-list brands…
They talked a big game…
…but ended up letting me and my team down. Over and over. ?
Missed deadlines. Going MIA. Terrible attitude & won’t take feedback. Copy that was off-brief, off-brand and off-putting to say the least.
If you’re hiring copywriters…
Look for someone who is
Hoping to learn, hungry as hell, humble but confident, has strong writing samples and most of all…
Someone who isn’t just copywriting for the paycheck.
Someone who actually gives a damn about the craft and loves what they do.
You’ll know who they are when you see ’em. ?