✍1. Write better remarketing ads. You’ve tracked where they’ve been, now show them where to go – make sure your copy moves leads to the next stage of your funnel.

?2. Keep testing your copy! Tweak all the headlines, creative elements, forms, A/B test landing pages…but not all at the same time. Change one thing at a time and gather enough data over time before you end the test.

? 3. Reduce churn! Retention is way cheaper than acquisition costs and referrals are pure gold. Better copy for emails, loyalty and referral programs leverage your existing customers to reduce CAC.

Published On: February 18th, 2021 / Categories: Uncategorized /