✍1. Write better remarketing ads. You’ve tracked where they’ve been, now show them where to go – make sure your copy moves leads to the next stage of your funnel.
?2. Keep testing your copy! Tweak all the headlines, creative elements, forms, A/B test landing pages…but not all at the same time. Change one thing at a time and gather enough data over time before you end the test.
? 3. Reduce churn! Retention is way cheaper than acquisition costs and referrals are pure gold. Better copy for emails, loyalty and referral programs leverage your existing customers to reduce CAC.