? Even experienced marketers make these landing page mistakes…

1. Changing multiple variables per variant, then running A/B tests (always change one variable at a time!)

2. Optimizing your page based on gut feeling or creative inspiration instead of analytics, research and data

3. Not reviewing heat map recordings to understand how users interact with your page

4. Wasting time and money making low-impact copy or design changes that don’t move the needle

5. Message mismatch: Landing page headline and offer don’t match ad content

Published On: April 5th, 2022 / Categories: Uncategorized /