?This is the BIGGEST ad testing mistake I see over and over.

I’ve seen startups make it…
I’ve seen 8-9 figure businesses make it…

It’s a HUGE waste of time, money and resources.

>>> The mistake? Random testing.

That means:

? Changing multiple variables at once (instead of isolating variables for testing)

?Trying new ideas based on creative inspiration and gut feeling instead of an educated hypothesis, research & data

?Disorganized process or no testing process at all. Everything is chaotic – there’s no system for testing, labeling, iterating or organizing ads

Published On: April 16th, 2022 / Categories: Uncategorized /