?This is the BIGGEST ad testing mistake I see over and over.
I’ve seen startups make it…
I’ve seen 8-9 figure businesses make it…
It’s a HUGE waste of time, money and resources.
>>> The mistake? Random testing.
? Changing multiple variables at once (instead of isolating variables for testing)
?Trying new ideas based on creative inspiration and gut feeling instead of an educated hypothesis, research & data
?Disorganized process or no testing process at all. Everything is chaotic – there’s no system for testing, labeling, iterating or organizing ads