This super simple copywriting mistake could cost you $$$
You’ve slaved over this sales page for days. Months, even.
You think it’s done. All the i’s are dotted and the t’s are crossed.
Make sure you haven’t made this simple mistake:
Burying your call-to-action.
It happens more often than you think. Even the big dogs do it. Yikes.
The CTA is a major conversion driver and it needs to be:
? attention-grabbing (bold colors, legible font, strong copy)
? big enough (don’t make ’em play Where’s Waldo to find it)
? clear, urgent & specific (i.e. download your ebook now vs. download)
? focused (don’t confuse visitors with too many different offers)