Pro copywriters, stop making this dangerous rookie mistake ?
? Thinking you already know.
“I don’t need to research customer objections, I’ve already written multiple winning ads for this industry.”
“I already understand the customer’s deepest desires because I am an ideal customer. I know what they think.”
The minute you get complacent and lazy…
The minute you get sloppy with your copy…
Your work inevitably slips towards mediocrity.
How do you prevent this?
?️Stick with your process.
?️Never let ego stand in the way of making a great ad. (Even if (especially if) you’ve created a lot of winning ads)
?️Do your homework and never stop improving your craft.
Even the greatest of the greats didn’t know everything…you are no exception.