Last year I turned down $20k+ worth of work from toxic ex-clients. I turned away at least $10-$15k+ worth of work because I couldn't help them or the timing didn't work out. I missed out on ~$20-30k+ of revenue because my rates were too high and I didn't negotiate. "Wow, Jackie, so you could've ...

99% of freelancers will make this rookie pricing mistake ? Quoting a flat rate Last week, I asked dozens of freelancers how much they charged for various assets - landing pages, sales emails, blog posts etc. 99.99% of them replied with a list of rates: -Emails $80 -Landing page $200 -Blog post $150 -FB ...

How I increased my client's landing page conversion rate from 8 to 21% without writing almost any copy ? This was 2 weeks ago. I spent 30 min studying the heat maps, auditing the page and reviewing click data. Noticed biggest drop-off was at the top of the page. In Unbounce, I shortened both ...

? Pop quiz! What do these 3 have in common? ? - A copywriting portfolio that contains every piece of copy you've ever written - A landing page with a mile-long list of product features - A sales email that offers a discount, lead magnet, free consultation and a bonus ebook The answer? Too. ...

I reviewed 500+ job applications this week. Here's what people did right and wrong. (Yes, I read (or skimmed) every single email and portfolio sent my way. My eyes are soooo dry right now ?) ✅️ What they did right - Use my name (not just ma'am or "hiring manager). Multiple times. - Attach ...

I hired Jackie in August 2021. Our tried-and-true newsletter campaign was tanking and I needed an expert conversion copywriter to offer strategic insights and advanced copywriting techniques to increase click engagement. We were also in need of event campaign emails, plus any other copywriting needs from our Create Team (aka - our marketing department.) ...

✅️ I put a lot of time and care into crafting each offer, making sure it was irresistable (like $1/product description), super affordable, and there were no typos and grammar mistakes ✅️ I included relevant keywords and phrases in my offers and at least 1-2 upsells per package ✅️ I responded to all messages ...

"It'll be $450 to clean out your gutters," the guy in the red uniform said. He was selling door to door, and had just finished explaining how his company was doing a promotion. I scratched my head. "My husband usually does it. I'm not sure we need your help." I started closing my front ...

I posted a job ad yesterday and got 10 replies overnight. Almost all of them were copy-and-paste messages that began with: - Hello - Dear, hello - Good day - Hi, my name is... Then, they listed age, years of experience, personality traits, work history etc. I skimmed each reply, but nothing really stood ...

Emails I always open: - Newsletters from my daughter's school - My eTickets (and receipts) - Travel confirmation emails - Big Brother donation pickup dates - Household/Business bills - Overdue rentals/library books - Appointment reminder emails - Personal emails from friends/family - Professional emails from people I hire such as the accountant, graphic designers, ...

? 1. SEED the algorithm. Open Google, Facebook, YouTube, Instagram etc. and start searching for certain keywords and clicking on ads that come up. ? 2. TURN OFF your ad blocker. Start paying attention to the ads you see on websites, in your social feed, on blogs etc. ? 3. USE FREE spy and ...

Joana Wiebe once said, "Sell your prospects a better version of themselves." ? People don't want to buy your online course about freelancing --->they want the freedom to work when they want, where they want. ? People don't want to buy your diet supplement ---> they want to squeeze back into their favorite dress. ...

A few days ago, my daughter spent about 30 min explaining her go-to-market strategy in great detail... She wants to sell her handmade hair accessories at a "place with lots of people walking by" (High traffic) and open an online store. Why online? Because she says there are lots of rich people online so ...

1. "You don't need to be good at writing to be a copywriter." ? Umm...you kinda do. Yes, a lot of it involves psychology, research and data...but you still need to know how to write well! 2. "You can easily make 6 figures a year as a copywriter." ? Yes, it's 100% possible. But ...

"Getting pregnant at 22? Mistake." "Moving in with a guy after 1 month? Mistake." "Becoming a stay-at-home mom? Mistake." "Pursuing a career in writing? Mistake." "Starting your own business? Mistake." "Getting married young? Mistake." "Losing your life savings? Mistake." "Quitting a cushy 5-figure job? Mistake." "Quitting a super-cushy 6-figure job? Biggest mistake ever." According ...

Landing page pro tip ?‍? Want to increase landing page conversions fast? ? (Who doesn't, right?) ? Target low-hanging fruit first and only change ONE variable at a time. I've helped clients increase conversion rates by as much as 10-20% just by making dead simple, tiny tweaks like: - Removing (or swapping out) an ...

I used to charge $5/hr as a freelance writer. Why? No confidence. There I was, a Native English speaker from Vancouver, Canada with a uni degree and years of experience writing articles, essays, research papers and short stories... And I didn't even have the guts to ask for minimum wage! ? After a few ...

?Old way of making websites Hire an agency. Add vague brand copy. Make it pretty. Give it all the bells & whistles. Launch it 6 months later. Let it gather digital dust. ?New way of making websites Hire an agency or DIY. Write conversion-driven copy. Use high-converting design templates. Build an MVP (a landing ...

?This is the BIGGEST ad testing mistake I see over and over. I've seen startups make it... I've seen 8-9 figure businesses make it... It's a HUGE waste of time, money and resources. >>> The mistake? Random testing. That means: ? Changing multiple variables at once (instead of isolating variables for testing) ?Trying new ...

I instantly doubled my productivity the day I turned off my notifications. Not just put them on mute for 2 hours. Not just silence my phone and put it in another room. I turned them all off. It's really simple and it works. I had reached a point where I was picking up my ...

EVERYONE should learn copywriting. Not just entrepreneurs, marketers and writers. Here's why. ? Copywriting helped me make thousands of dollars flipping stuff on Craigslist when I was still in high school. ? Copywriting helped me land multiple interviews for high-paying roles I wasn't qualified for. ? Copywriting helped me score discounts and deals on ...

? Even experienced marketers make these landing page mistakes... 1. Changing multiple variables per variant, then running A/B tests (always change one variable at a time!) 2. Optimizing your page based on gut feeling or creative inspiration instead of analytics, research and data 3. Not reviewing heat map recordings to understand how users interact ...

Even if you love it... Your team loves it... Your boss loves it... Other marketers love it... Doesn't mean your audience will love it. Your ad could be 4k, masterfully edited, cost $100k and win 2 advertising awards... And still not convert. Stop throwing money at bad ads and praying people will eventually love ...

? How to improve your product description copy in 3 steps ✨️ 1. Spend a couple hours researching customer reviews, social media comments, Google, competitors' websites and forums. Jot down phrases and words that keep popping up or really stand out when people talk about your product or service. 2. Use these words and ...

Do you test your content like a comedian? ? If you want to improve your product messaging and increase conversions, do what comics do. Comedians obsessively study and research their audience. *Then* they write their jokes. Most importantly, they test their jokes over and over at smaller venues. They tweak or cull the ones ...

How to reframe your offer pricing ? $20/mo sounds like a lot for a mental health app. But $0.69/day (billed monthly) sounds like a steal. This is the "pennies-a-day" pricing strategy. Other pricing strategies: ? Separate the shipping ($22 w/ free shipping vs. $16 + $6 shipping) ? % off or $ off? Pick ...

Why are there so many bad ads? ? What I think: - Overworked creatives given insane deadlines and nonsense briefs - Final creative is based on subjective client opinions not in-depth research, data or testing - "Frankenstein" ads have no overarching story and attempt to cram in wayyy too much info in too little ...

8 years ago, I wasted thousands of my hard-earned ad dollars - dumped them straight down the Facebook toilet. Saw almost no ROI. Here's why. 1. I tested ads without doing any research and relied on hunches instead of data to make decisions 2. I had no clue how to make money with a ...

"I didn't pick them because their quote was too low." A small biz owner told me she turned down a vendor because their quote was far lower than she expected to pay. She thought the cheap price was an indication of low quality work, even though the vendor seemed professional and more than qualified. ...

- "Ads are cancer" - "Vile lies" - "Sells me stuff I already have, can't afford, or don't want" - "Loud, annoying, insensitive, condescending" - "Extreme violation of privacy" These are REAL things people are saying about ads. Ads marketers spent 300 BILLION USD last year to create and distribute. People HATE ads. They're ...

In my 20s I put work before everything... Only to burn out over and over. I didn't know anyone who took care of their mental, physical, or emotional health. Everyone around me was jacked up on caffeine, doing daily overtime, sleeping at 1am and glued to their screens 90% of the time. So any ...

"Are copywriting courses worth it?" I get this question ALL. THE. TIME. The short answer is, "No." Because if you're asking, that means you're scared. - scared to invest in education - scared it's a scam (no trust) - scared because you're low on cash, time and/or career options - scared because you don't ...

What I learned from my FAILED book launches ? In my 20s I wrote and published 18 novels under 2 pen names. Some were bestsellers. Several were total flops that broke my heart. Here are some painful rookie lessons I learned firsthand. ? Just because I think it's the best book evaaaaa doesn't mean ...

? A client offered to increase my rate by 50% and promised 2x more work. I turned him down to spend more time with family and focus on self-care, which was priceless. ? My old boss offered me a 10% raise. I quit and landed a job that offered a 2.5x higher salary the ...

The biggest cold pitch mistake I see time and again: Leading with "I". I get dozens of messages and emails every week from people who want to work for me. Last year I got 1000+ cold DMs and emails. >>> 96% of people will start the conversation talking about THEM. >>> 99% of messages ...

? 45 Marketing Acryonyms Copywriters Should Know ✍ Copywriting is tough enough, but what's worse, clients will often throw a lot of jargon at you. Here's a quick list of common terms you should know. CTR: click-through rate CPC: cost-per-click CPM: cost-per-mille CPL: cost-per-lead CPA: cost-per-action CLV: customer lifetime value B2B: business-to-business B2C: business-to-consumer ...

For years I sent out 3-figure quotes. Always in the $400-$600 range. Maybe it was due to imposter's syndrome. Lack of confidence. Money hang ups... One day, a while back, I did something WILD. Instead of quoting $990, I quoted $10,000 for a new website project. Just to prove to myself I had the ...

I spent 150 hours building a Shopify store that never launched. I spent 6 months writing a book that never published. I spent 2 months writing copy for my first website and changed it 2 days later. I spent over 200 hours playing video games this year instead of working more. I spent 3 ...

The easiest way to improve your copywriting... ..is to write more. Sounds obvious, doesn't it? ? But sooooo many people think the best way to improve their copy is by: - Reading more copywriting books and blogs - Following copywriters on social media and dissecting their content and strategy - Taking another writing course ...

9 Scary Good Halloween Emails by Jackie Quiring Why These Emails Work RXBAR. The RXBAR email works so well because it promotes a limited edition flavor with a tasteful Halloween-themed design. I love how much effort their team put into the product packaging design. Did you notice the two Frankenstein's monster screws coming ...

Choose your hard. I've worked minimum wage, 9-5 (which is basically an 8-6) It's hard. I've freelanced while working a 9-5. 16-hour days are really hard. I've worked a 9-5 making 6 figures. Crazy hard. I've freelanced full-time for some of the coolest companies. Still super hard. I've owned several different businesses over the ...

Make more this year. A lot more. Here's what you do: STOP charging per word or per hour. I always charge by the project. Here's why. ✍ If Lululemon approached me to write a new tagline, would I charge them per word? ✍ Sometimes it takes a full week of absolute agony to craft ...

Pro copywriters, stop making this dangerous rookie mistake ? ? Thinking you already know. "I don't need to research customer objections, I've already written multiple winning ads for this industry." "I already understand the customer's deepest desires because I am an ideal customer. I know what they think." The minute you get complacent and ...

"You wasted years of your life," my mom told me the other day. "Imagine if you never worked at restaurants...or poured time and energy into all those business ideas that never panned out." I replied, "If I never did any of that, I would never be able to do what I do now." She ...

? Getting paid to LEARN. Conducting heavy research, in-depth data analysis and getting critical feedback on my copy aren't downsides of the job. They're actually the best part. While hitting home runs are great, nothing feels better than self-growth and learning from pros with more experience. Next time you're dragging your feet over a ...

How I prioritize my tasks to reduce procrastination ⏳ ? Every morning, I rank tasks from 1 to 3 based on my willpower level for the day. I only focus on 3 main tasks every day. 4 at most. (This includes meetings and personal appointments) When I used to cram in 5-10 different "priorities" ...

Writing is the easiest part of the job. The hardest part about being a writer is mastering your emotions. "I'm not good enough.""I can't work under this much pressure.""My clients hate me.""This is impossible. It's too hard." We all tell ourselves these awful stories because we're human. But a professional writer rises above their ...

You SAY NO to YOURSELF *way more* than others say no to you. "I can't charge higher rates.""I don't qualify for this job.""I have nothing to share with the world.""I'm not worth my dream salary.""I don't deserve a promotion.""I can't ABC because of XYZ" ?STOP REJECTING YOURSELF? It's better to ask and let the ...

1. Which vs. That ? - "Which" adds info that isn't essential to the sentence's meaning.- "That" adds info essential to the sentence's meaning. 2. TMI ? Bogging down your writing with too much unecessary info, backstory, jargon and complicated explanations. You think you're impressing readers and clients. You're not. Keep it simple. Your ...

- Create your own website (3-5 pages) - If you see bad copy, rewrite it - Practice writing headlines for products you use - If you're applying for a job without any relevant writing samples, make one up! (Writing on spec) - Give yourself a creative brief (from your favorite brand) and execute it ...

1. Generic copy with zero personality2. Slow website load times3. Insufficient social proof & trust signals4. Low quality images5. Not mobile-friendly6. Too many pop-ups, surveys, ads, offers, CTAs7. Confusing navigation8. Complicated forms/checkout pages9. Too much clutter, not enough whitespace and formatting

Wanna be a crazy good writer? >> Become BFFs with boredom. << To become great at any skill you need to practice over and over...EVERY. SINGLE. DAY. For years. Decades, even. For most people, that gets BORING, FAST. The writers who succeed are the ones who keep going, even after the novelty has worn ...

? Judge candidates based on years of experience. I've managed copywriters who claim to have 8, 10, even 15+ years of experience. They had droolworthy resumes, wrote for A-list brands... They talked a big game... ...but ended up letting me and my team down. Over and over. ? Missed deadlines. Going MIA. Terrible attitude ...

Do this if you want more people to read your work... ? Follow tried n' true formulas and templates. Don't deviate from them. Want to launch a bestselling novel or script?Follow classic tropes and themes. Want to write a persuasive ad?Follow classic direct response formulas. Want to publish "viral" social posts?Reverse engineer the most ...

✍1. Write better remarketing ads. You've tracked where they've been, now show them where to go - make sure your copy moves leads to the next stage of your funnel. ?2. Keep testing your copy! Tweak all the headlines, creative elements, forms, A/B test landing pages...but not all at the same time. Change one ...

Copywriting is not a cure-all. It's not a band-aid you can slap onto your website or social media to heal all your biz problems. When companies approach me with problems, I like to audit the entire marketing & sales funnel, down to the UX microcopy and post-purchase flow emails. Once I have the "big ...

"I could be a better copywriter." My husband and I were chatting last night and he said, "there's SO MUCH crappy copy out there. I could probably write something way better and make money as a freelancer." "So why are they getting clients and paying their bills with their copy and you aren't?" I ...

1. Tell the whole story. This is the FIRST and possibly LAST time your target will ever see your ad or landing page. Grip them and give them a reason to keep reading. Lay out your whole pitch and be convincing - longer copy usually works better in prospecting, especially if your product/service is ...

✍️ My biggest failures as a writer...and how I overcame them ✍️ 1. I was too shy/scared to promote myself because I worried about other people's opinions. ➡️ Solution: Bite the bullet and just start. That's when I realized the only person holding me back was me. 2. Indulging in time-wasting activities that robbed ...

? Freelancers: stop doing this ? STOP doing work for free/really cheap. Many of you have asked me what to charge for projects. Here's my take. When I first started out as a freelance writer, I was so hungry. I wanted to land as many clients as possible, so I charged rock bottom rates. ...

6 Things I Did as a Jr. Writer ? COMPLAIN (writing is SOO hard, I hate writer's block, I don't know what to write, I can't do this before the deadline) ? CRY (how DARE they not love my writing, why doesn't anyone recognize my genius, why can't I make more money freelancing, I ...

This super simple copywriting mistake could cost you $$$ You've slaved over this sales page for days. Months, even. You think it's done. All the i's are dotted and the t's are crossed. It's ready. Isn't it? Make sure you haven't made this simple mistake: Burying your call-to-action. It happens more often than you ...

THIS foolproof hack is pixie dust for your conversion rate Sprinkle on some power words! Power words elicit a strong emotional or psychological response in the reader and compel them to act. TRY 'EM OUT: Trigger loss aversion --> bargain, don't miss out, savings, bonus, limited-time ❓Trigger curiosity --> insider, secret, undiscovered, off-limits ⭕ ...

I hit my 200k goal last month! It was my first time...and I felt such a high... Hopefully I'll have many more amazing months like this! Here's what I did... I spent 60-90 min exercising every day. By the end of August, I hit my 200k step Fitbit goal. Mission accomplished. You didn't think ...

You *can* make money and be happy. But all my life, dozens of friends, family and strangers told me and showed me hundreds of reasons why this wasn't so. "Writers will always be struggling artists.""Rich people are absolutely miserable; you'll be happier making less.""You won't ever find a good work-life balance.""Clients will keep paying ...

Only professional writers do this... They ask questions. A lot of 'em. New freelancers are often too scared to ask questions. Or they don't know what questions to even ask! As a result, they might misquote the client and agree to more than they can handle. They may even lose the client because they ...

Most of my life, I thought success meant saying YES. Yes to more projects. Yes to new clients. Yes to networking events. Yes to parties/family obligations/kids playdates/everything-under-the-sun. So I said yes. I tried to do it all. And burnt myself to the ground. Now I have a new magic word: NO. No to back-to-back ...

Dear Brands,STOP SHOUTING. I can hear you...That doesn't mean your message speaks to me. And that's OKAY.If you want your copy to appeal to EVERYONE, it ends up appealing on no one... I'm sick of getting bombarded by hundreds of boring, vanilla ads every single day...that don't speak to me AT ALL. And then ...

? US$, CA$, GBP, AU$...? What's the most valuable currency in the world? It probably isn't what you're thinking. No currency is worth as much as...paying someone with your TRUST. Trust takes time. Energy. A leap of faith. Trust is not only life's most valuable currency...it's also the most valuable currency in the world ...

Turn a negative...into a positive... 404 Error pages are opportunities to showcase your brand personality and your sense of humor. It also proves you pay attention to the details. Check out what Pixar did here. It's fun. It's on-brand. On-point. The clean design and clever UX copywriting deliver a great user experience. ✔️ Win ...