? 1. SEED the algorithm.
Open Google, Facebook, YouTube, Instagram etc. and start searching for certain keywords and clicking on ads that come up.
? 2. TURN OFF your ad blocker.
Start paying attention to the ads you see on websites, in your social feed, on blogs etc.
? 3. USE FREE spy and swipe tools like FB ad library, Swiped, Milled, BigSpy etc.
Gather competitive and or industy-specific swipes super fast.
? 4. SCREENSHOT or RECORD the ads.
Label, organize and store your swipes in a separate folder. Even better, study each ad to figure out why it works so well and what could be improved.
—-BENEFITS of a Swipe File ✍️—-
– Easy to reverse engineer headline templates and design layouts
– Inspiration for when you have writer’s block
– Set yourself up for success by modeling proven concepts and copywriting formulas
– Get ideas for different styles of writing and stay up to date on industry trends
Do you have a swipe file? How do you find good ads? ⬇️