Copywriting is not a cure-all.
It’s not a band-aid you can slap onto your website or social media to heal all your biz problems.
When companies approach me with problems, I like to audit the entire marketing & sales funnel, down to the UX microcopy and post-purchase flow emails.
Once I have the “big picture” overview, sometimes it becomes clear that copywriting isn’t the problem at all.
Sometimes the problem is…
❌ a bad product or service (or product-market fit)
❌ poor product management
❌ marketing funnel friction
❌ terrible CX
❌ insufficient ad spend/ wasted ad dollars
A good copywriter diagnoses the problem before proposing solutions.
Because sometimes the solution isn’t copy at all.