8 years ago, I wasted thousands of my hard-earned ad dollars – dumped them straight down the Facebook toilet. Saw almost no ROI.
Here’s why.
1. I tested ads without doing any research and relied on hunches instead of data to make decisions
2. I had no clue how to make money with a low ticket offer (and ended up quitting)
3. Sometimes I quit too early. Sometimes I kept going when I should’ve quit. I was too inexperienced to read the signs.
4. My creatives were TERRIBLE (but I kept running them, thinking they were great because I hadn’t developed good judgment yet)
Don’t make the same mistakes I did!
What was your biggest testing mistake? ⬇️