?Old way of making websites

Hire an agency.
Add vague brand copy.
Make it pretty. Give it all the bells & whistles.
Launch it 6 months later.
Let it gather digital dust.

?New way of making websites

Hire an agency or DIY.
Write conversion-driven copy.
Use high-converting design templates.
Build an MVP (a landing page or 3-page site).
Launch in 3-6 weeks.
Drive traffic. Gather data/feedback. Run ad tests. Do conversion rate optimization. Build out more pages using data.
Add SEO-driven content over time.
Keep tweaking your website to increase conversion rates every month.
Rinse and repeat forever.

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Published On: April 20th, 2022 / Categories: Uncategorized /