“I didn’t pick them because their quote was too low.”

A small biz owner told me she turned down a vendor because their quote was far lower than she expected to pay.

She thought the cheap price was an indication of low quality work, even though the vendor seemed professional and more than qualified.

Prospects probably won’t tell you this but sometimes they’re rejecting your proposal because your price is too cheap!

For clients who are used to spending 4 to 5 figures (or more) on a service, they’re actually *less* likely to buy from you if you come in with a 3 figure quote.

They are happy to pay more to avoid wasting their time and energy.

Published On: February 16th, 2022 / Categories: Uncategorized /