“It’ll be $450 to clean out your gutters,” the guy in the red uniform said.
He was selling door to door, and had just finished explaining how his company was doing a promotion.
I scratched my head. “My husband usually does it. I’m not sure we need your help.” I started closing my front door.
“Wait, how about a first time discount? Since we’re already in your neighborhood? $250?”
I gripped the doorknob, ready to close the door. “No, I don’t think we need our gutters cleaned today.”
“OK, how about $99? Final offer.”
I shook my head, feeling like a cornered animal. “No thanks. Have a nice day.” I shut the door and locked it.
Then, I watched as the guy walked over to my neighbor’s and started delivering the same spiel.
Now imagine I was a prospect visiting your website.
You have a $450 offer, but I’m about to bounce so a pop-up comes up with a $200 off coupon…and later I still leave so you serve me a retargeting ad offering the same service for $99…
Sure you might win over some bargain shoppers. But competing on price is always a race to the bottom.
Imagine if the sales guy had educated me about the importance of regular gutter cleaning…or told me it’s really dangerous and time-consuming for my hubby to DIY gutter cleaning (which is true) or told me something like “FYI, your gutters are so clogged they could rip wide open next time there’s a storm.”
If he could convince me to act now, he wouldn’t have to drop his price 2x.
Instead, he made me feel uncomfortable and made his company seem super desperate.
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