The biggest cold pitch mistake I see time and again:
Leading with “I”.
I get dozens of messages and emails every week from people who want to work for me.
Last year I got 1000+ cold DMs and emails.
>>> 96% of people will start the conversation talking about THEM.
>>> 99% of messages are copy-and-paste (and pretty blah)
“I have 5 years of experience doing…”
“My team is great at…”
“I would like…”
“I’m interested in…”
“I can / I would love to/ I’m happy to”
“My passion is…’
There’s a reason why people think cold calling/emails/messaging is DEAD and won’t work.
They’re doing the same thing over and over expecting to get lucky.
The secret to cold emails?
✍ Personalization and a relevant, irresistible offer.
✍Make it all about the RECIPIENT.
✍ Solve their biggest problems and ease their pain.
✍ Use the word “you” and the recipient’s name A LOT.
✍ Sound like a human (throw in some personality for crying out loud).
✍ Do your research!
I can’t tell you how often people call me “Sir”.
Equally bad is when you call me “Ma’am” or Mrs. Quiring because that makes me feel ancient ?