Why are there so many bad ads? ?
What I think:
– Overworked creatives given insane deadlines and nonsense briefs
– Final creative is based on subjective client opinions not in-depth research, data or testing
– “Frankenstein” ads have no overarching story and attempt to cram in wayyy too much info in too little time. Every concept is dissected by too many people who overthink everything
– Cute & clever ads get so creative, audiences don’t even know what they’re selling