Why are there so many bad ads? ?

What I think:

– Overworked creatives given insane deadlines and nonsense briefs

– Final creative is based on subjective client opinions not in-depth research, data or testing

– “Frankenstein” ads have no overarching story and attempt to cram in wayyy too much info in too little time. Every concept is dissected by too many people who overthink everything

– Cute & clever ads get so creative, audiences don’t even know what they’re selling

Published On: March 9th, 2022 / Categories: Uncategorized /